Product descriptions and images are an important part of any product listing. In a recent survey, 63% of shoppers reported them as very important to their decision-making process.
This is an example product description for a demonstration product. Purchases of this product will not be fulfilled.
Unique product descriptions that are well written and content rich can help to improve your search engine rankings and sales conversion rates. Try to avoid copying and pasting product descriptions from competitor or manufacturer websites. This is deemed to be duplicate content and could negatively impact your search engine rankings.
You should invest in high-quality product images because the perceived value of your products is directly impacted by the quality of your product images. To get started, invest in a good camera, tripod, light box and a few YouTube tutorials. Alternatively, you can always request high-quality photographs from the product's manufacturer.
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